Discovery Channel
Rebrand for UK & EMEA / On + Off Air
Part of the challenge on air was to create a package without conventional idents that inhibit flow. As part of the core concept of ‘Discovery Journey’ we created a programme-leader system that counted-down to the next programe and brought Discovery’s content to the fore.
A simple modular 'patch' system was the solution to a separate brief for off air communications, echoing the structured on air design.
Me >> Project Creative Director
On Air Creative: Steven Qua / Oliver Smith
Off Air Creative: Ryan Todd / Amanda-Sue Rope
For Discovery:
VP Creative UK: Federico Gaggio
CD EMEA (on air): James Gilbey
Logo versioned from the U.S. rebrand
Directors version of logo animation
: Promo end board
: Menu
: Menu
: Promo strap
: Promo strap
: Animation to cross promo
: On air logo
: Logo animation still
: Programme leader
: Programme leader
: Press ads by Brooklyn Brothers
: Small press > alt version of patch
: Press ads by Brooklyn Brothers
: Mock-up ad to demonstrate system
: Mock-up ad to demonstrate system
: Mock-up ad to demonstrate system
: Mock-up ad to demonstrate system
: Mock-up book to demonstrate system