Discovery Channel
Rebrand for UK & EMEA / On + Off Air
Part of the challenge on air was to create a package without conventional idents that inhibit flow. As part of the core concept we originated, 'Discovery Journey' we created a programme leader system that counted down to the next programme, helping to bring Discovery's content to the fore.
A simple modular 'patch' system was our solution to a separate brief for an off air communications system,
echoing the structured on air design.
Me >> Creative Director
On Air Design/animation: Steven Qua / Oliver Smith
Off Air Design: Ryan Todd / Amanda-Sue Rope
For Discovery:
VP Creative UK: Federico Gaggio
CD EMEA (on air): James Gilbey
Logo versioned from the U.S. rebrand
Director's version of logo bumper
Promo endboard
Menu: stage 1
Menu: stage 2
Promo strap: positive
Promo strap: negative
Programme countdown
Logo bumper: still
Logo bumper: resolve
colour palette
Cross promo: still
off air patch
off air patch
off air patch example
off air patch: ad by Brooklyn Brothers
off air patch: ad by Brooklyn Brothers
Special campaign: ad by Discovery in-house
6 sheet: development example
48 sheet: development example
T drop: development example
Email signature
Banner ad: example
Illustrated patch: ad by Discovery in-house
Illustrated patch: ad by Discovery in-house
Illustrated patch: ad by Discovery in-house