Five
Channel rebrand
The rebrand of Five was a hugely collaborative project co-ordinated and creatively directed by DixonBaxi. I worked at the beginning to re-evaluate the way a TV channel flows and functions. Amongst the results: ‘Liked that? Love this’ recommendation system that was part of theme-coloured end credits, making cross-referenced promotions more effective, and an animation system that shot through other content along the way to a featured show, always making connections between the programmes.
Me >> Design + Strategy Consultant
A DixonBaxi project
End credits: Liked that? Love this
Animation system: still 1
Animation system: still 2
Animation system: still 3
Rebrand overview