NPO
Rebrand of the Dutch public broadcasting network

Complete refresh of the brand, on and off air, at corporate and consumer levels, reflecting developments in the organisation as well as the viewer profiles of each channel.

Me >> Creative Director / Director
Nederland1 Direction / Design: Steven Qua
Nederland2 Direction: Elliott Chaffer
Nederland3 Animation: Renascent / Dstrukt / Andy McNamara / Paul Kavanagh
Website Design: Amanda-Sue Rope
ECD for Kemistry: Graham McCallum
A Kemistry project


The three main channels 

1, 2, 3
Examples of idents: 1, 2, 3

ident still
Nederland 1: ident still

promo end frame
Nederland 1: promo end frame

ident still
Nederland 2: ident still

promo end frame
Nederland 2: promo end frame

ident still
Nederland 3: ident still

promo end frame
Nederland 3: promo end frame


Website pages for each channel 


Corporate logo and portal