Sony Professional
Digital campaign creation
Antidote had the insight to collide everything Sony does creatively (Sony BMG, Sony Pictures, Sony Playstation) with its high-end technological equipment and expertise. They coined Creatology, and devised the online initiative to deliver smart solutions to Sony's professional customers.
I worked with the team at the latter stage of the project, revising naming and logo work, co-directing the digital animation, and working with the existing Sony Professional visual identity to create press ads.
Me >> Design and brand consultant.
An Antidote project.
